ADIDAS Abbreviation

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Popular abbreviations of ADIDAS:

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What does ADIDAS mean?

Adidas is a worldwide sportswear manufacturing company whose establishment dates back to the post-WWI era. An urban myth is that the name Adidas came from the backronym ‘All Day I Dream About Sports ‘. However, the fact is the name had been derived from the name of its founder Adolf ‘Adi’ Dassler.

History

Adolf Dassler was a passionate cobbler whose hobby was improvising footwear and sports kits. He started a small shoe firm at his mother’s scullery in Herzogenaurach. Due to the expansion of the business his brother Rudolf Dassler, who founded Puma, later on, joined on board. Thus, the Dassler Brothers Shoe Factory started its journey in the sphere of footwear and sportswear in July 1924.

The success of Jesse Owens at the Berlin Olympics (1936) who sponsored a customized shoe for the event by Dassler Brothers Shoe Factory spread the fame of the company. But in 1947, a family dispute led to the separation of the Dassler Brothers and marked the foundation of two of the future global brands, Adidas and Puma.

The employees were given the choice to join the preferred and on either bank of the Aurach river, two companies were set up. In the 1954 football world cup, triumphant West Germany’s every football player wore Adidas cleats which further laid the bedrock of its globalization.

Logo

Adidas wanted to differentiate its products by making stripes on the shoe at first. Eventually, in March 1949 they registered ‘three stripes’ as its official logo. Although it was changed again in the 90s.

Products

This multi-national global company is deft at manufacturing the following –

• Football kits and cleats
• FIFA World Cup & Champions League official football
• Sportswear and kits (e.g. baseball, tennis, cricket bat, etc.)
• Gym & Outdoor wear
• Clothing for men, women, and kids
• Accessories 
• Clothing made with recycled and vegan products 

Some FAQs

1. Is the official match ball of the 2022 Qatar World Cup made by Adidas?

Yes, Al Rihla, the official match ball of FIFA World Cup 2022 is made by Adidas.

2. Who is the present CEO of Adidas?

Kasper Rorsted