MAU Abbreviation

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Popular abbreviations of MAU:

Searching for MAU abbreviation / MAU full form leads to different results in different categories. The below table illustrates the popular acronyms among them.

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What does MAU mean?

Monthly Active Users is commonly called MAU. The monthly active users indicate the user counts in the social media. The MAU is the social media user count indicator that tells about the new visitors that visit the website, or social media account in the past month. MAU is also known as a key performance indicator. 

Roles & Responsibilities

• The recent visitors are counted through an identification number or by a new username account that shows its presence in the social media account as its visitor.
• Monthly active users are used for visitor count in online games, commercial websites, and mobile applications.
• MAU defines users’ engagement for the particular website for the given month.
• Facebook, Twitter, etc., use MAU to determine the customer engagement and popularity of their social media platforms.

Other indicators used along with MAU for counting the active users are:

• Daily Active Users or DAU
• Peak Concurrent Users or PCU
• Weekly Active Users or WAU

Importance of MAU

• MAU tells about the retention rate of the website or businesses.
• The growth in revenue and the future potential of the website are based on the incline of MAU.
• The success of a product or service is affected by monthly active users.
• An increase in MAU gives a green flag for the ongoing strategic marketing campaign for the product or service of the website.
• A good percentage of MAU signifies the excellent growth of the business.
• Any change in the number of monthly active users of a business can positively or negatively affect the prices of the company’s stocks.

Calculation of monthly active users

The daily active users can calculate the monthly active users. To get the monthly active users, one needs to multiply the daily active users by 30. To get the accurate number of monthly active users, one needs to check the internal details of websites to get the exact number of per day visitors and per month visitors.